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Название: The Digital Multinational: Navigating the New Normal in Global Business
Автор: Satish Nambisan, Yadong Luo
Издательство: MIT Press
Серия: Management on the Cutting Edge
Год: 2022
Страниц: 261
Язык: английский
Формат: pdf (true), epub (true)
Размер: 10.2 MB
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. What is driving this new rapid upward trajectory in globalization? The short answer is digitization. Advances in digital technologies - from the internet and mobile computing to Artificial Intelligence (AI), the Internet of Things (IoT), virtual reality (VR), and blockchain - have forged new pathways to bind different parts of the world, new information pathways, thereby inaugurating a new era in globalization, digital globalization. Digitization has allowed companies to create, deliver, and appropriate value in novel ways that are largely agnostic to national and geographical borders.
Автор: Satish Nambisan, Yadong Luo
Издательство: MIT Press
Серия: Management on the Cutting Edge
Год: 2022
Страниц: 261
Язык: английский
Формат: pdf (true), epub (true)
Размер: 10.2 MB
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. What is driving this new rapid upward trajectory in globalization? The short answer is digitization. Advances in digital technologies - from the internet and mobile computing to Artificial Intelligence (AI), the Internet of Things (IoT), virtual reality (VR), and blockchain - have forged new pathways to bind different parts of the world, new information pathways, thereby inaugurating a new era in globalization, digital globalization. Digitization has allowed companies to create, deliver, and appropriate value in novel ways that are largely agnostic to national and geographical borders.