- Добавил: alexcat
- Дата: 21-01-2021, 20:29
- Комментариев: 0

Название: Marketing Analytics: Essential Tools for Data-Driven Decisions
Автор: Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox
Издательство: UVA Darden Business Publishing
Год: 2021
Страниц: 313
Размер: 11.5 МБ
Формат: PDF
Язык: English
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.