Название: Practical UX: A Hands-on Guide to Getting Industry-Recognized Experience
Автор: Maigen Thomas
Издательство: Mercury Learning & Information
Год: 2025
Страниц: 203
Язык: английский
Формат: pdf (true), epub (true), mobi
Размер: 10.1 MB

Landing your first UX design job is tougher than ever. Practical UX: A Hands-on Guide to Getting Industry-Recognized Experience provides the missing piece: a proven methodology for gaining real-world experience while you build your portfolio and earn income. This book provides a complete roadmap for conducting accessibility-focused website evaluations for small businesses, giving you the edge you need in today's competitive job market. Learn how to identify clients, price your services, conduct professional evaluations, and create compelling case studies that showcase your skills. Includes practical resources like templates, spreadsheets, and documentation samples to get you started immediately.

Website Design Questions: What value does the website currently deliver to users? What technology is the website running on? What brand styles should the website follow? My favorite question from this section is the open-ended what do you think your website should be doing for your business that it currently does not? This question gives stakeholders a chance to voice thoughts they think might be irrelevant or “off the wall” but can lead to some details you might not have heard otherwise. Conducting a stakeholder interview by following this template will ensure you efficiently gather the relevant details for your website evaluation work.

Once you have completed the stakeholder interview, you should have a good idea of what the business wants users to do on the website. From there, you will want to identify the main user goals for the website. What are users trying to accomplish on the website? You might have been taught that you need to conduct user interviews to determine this information, but there is an easier way: visit the website as if you are a user. While there are millions of reasons a website might exist, there are only a handful of actions a user can take to engage with a small business. If you were a customer of this website, where would you start? What would you need to do if you wanted to buy something from, book an appointment with, or give something to the organization? This does not need to be a complicated process. Jot down a few notes about what you think a user might want to do on this website and keep them with your stakeholder interview answers.

Who this book is for:
This guide serves several groups of early-career digital professionals:

- Recent UX/UI bootcamp graduates seeking their first roles
- Career-changers building their portfolios
- Self-taught designers requiring real-world experience
- Junior designers looking to specialize in accessibility
- Freelancers wanting to expand their service offerings

Contents: