Название: The Art of SXO: Placing UX Design Methods into SEO Best Practices
Автор: Zuzanna Kruger
Издательство: Apress
Год: 2023
Страниц: 262
Язык: английский
Формат: pdf
Размер: 10.2 MB

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

User experience (UX) design is the process of designing websites and applications with the goal of providing a positive and enjoyable experience for users. This includes everything from the overall look and feel of a site to how easy it is to navigate and use. Good UX design is essential for keeping visitors on your site and ensuring that they have a positive experience. It’s also been shown to improve conversion rates, as users are more likely to take the desired action when they enjoy using your site.

What You'll Learn:
Apply SXO best practices and how it differs from tradition SEO
Optimize websites for both search engine bots and users
Increase a website's ranking in SERPs
Improve a website's conversion rates
Grow revenue from organic traffic

Who This Book Is For:
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.