Название: Principles of Web Design, 3rd Edition
Автор: Brian D. Miller
Издательство: Allworth Press
Год: 2022
Страниц: 280
Язык: английский
Формат: epub (true)
Размер: 60.0 MB

Learn everything there is to know, from project planning through marketing and analytics, about Web design! Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design.

Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations.

The first section of Principles of Web Design explores the steps that are required to plan out a website. Planning is not unique to web design, of course, but there are some unique considerations a web designer must be aware of in order to avoid common pitfalls. Even the simplest of websites can be defined as an application with a unique set of utilities that need to be manipulated by the user. Identifying the requirements of this application, including the goals of the client, is a great first step for any web project. The resulting requirements document can be referred to throughout the entire project to create success factors to be used to evaluate the project in the end.

The book has three sections, which follow the cycle of a typical Web project:

PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.
DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design.
OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.

Table of Contents:
Acknowledgments
Foreword by Jason Ackerman
Introduction to Web Design
SECTION I: PLAN
Chapter 1 Website Planning
Chapter 2 Elements of Usability
Chapter 3 Space, Grids, and Responsive Design
SECTION II: DESIGN
Chapter 4 Anatomy of a Web Page
Chapter 5 The Elements of Web Design
Chapter 6 Web Typography
SECTION III: OPTIMIZE
Chapter 7 Search Engine Optimization
Chapter 8 Marketing and Conversion
Chapter 9 Analysis
Index