Название: SEO For Dummies, 7th Edition
Автор: Peter Kent
Издательство: For Dummies
Год: 2020
Страниц: 515
Язык: английский
Формат: pdf (true), epub
Размер: 21.3 MB, 10.2 MB

Up relevance scores, improve page speed, optimize voice search questions, and more!

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

Develop a search strategy and use new SERP features
Maximize the effects of personalized search
Analyze results with improved analytics tools
Optimize voice search strategies

You’ve got a problem. You want people to visit your website; that’s the purpose, after all — to bring people to your site to buy your product, or find out about your service, or hear about the cause you support, or for whatever other purpose you’ve built the site. So you’ve decided you need to get traffic from the search engines.

So where do you start? You know you want to have your site appear in Google, of course... but as big as Google is, it isn’t everything. A lot of searches are carried out at sites other than Google. But when you start to consider other search options, the field starts to get crowded. There’s AOL.com, Yahoo.com, and Bing.com, of course. But there’s more; what about DuckDuckGo (a search site focused on privacy), DogPile.com, Ask.com, Baidu.com, Yandex.com, StartPage.com, and SwissCows.com?

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.