Название: Selling Online with
Drupal e-Commerce
Автор: Michael Peacock
Издательство: Packt Publishing
Год: 2008
ISBN: 9781847194060
Формат: pdf
Страниц: 264
Размер: 10,7 mb
Язык: English

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you're new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you've some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable.

What You Will Learn

• Why to choose Drupal for e-commerce
• Installing and configuring Drupal and its e-Commerce module
• How Drupal and its e-Commerce module work
• Creating and managing content
• Creating and managing user accounts, roles, and permissions
• Things to think about when planning to sell online
• Structuring your site, your product catalogue, and framing a shopping process for users
• Framing business policies to handle legal and professional issues
• Branding your site by customizing default themes
• Installing new themes and creating a custom theme
• Customizing the checkout process for processing orders
• Creating a better selling experience
• Attracting customers with discounts, coupons, auctions, donations, flexicharges
• Working with taxes and shipping rules in Drupal e-Commerce
• Drupal e-Commerce's shipping API modules
• Securing and maintaining your site (deploy, backup, restore)
• Creating and managing invoices using the Invoices module
• Integrating CiviCRM to manage appointments and log phone calls
• Improving traffic with Search Engine Optimization
• Advertising programmes, newsletters, and viral marketing campaigns