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- Дата: 25-05-2021, 13:40
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Название: Branding Bud: The Commercialization of Cannabis
Автор: David Paleschuck
Издательство: Quick American Archives
Год: 2021
Формат: EPUB
Размер: 28 Мб
Язык: английский / English
Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.
Автор: David Paleschuck
Издательство: Quick American Archives
Год: 2021
Формат: EPUB
Размер: 28 Мб
Язык: английский / English
Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.