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Автор: Jaime Levy
Издательство: O’Reilly Media
Год: 2021-01-28
Формат: epub/azw3/pdf(conv.)
Размер: 10 Mb
Язык: English
User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. It is packed with product strategy tools and tactics to help you and your team craft innovative solutions that people want. This second edition includes new real-world examples, updated techniques and a chapter on conducting qualitative online user research.
Whether you're a UX/UI designer, product manager/owner, entrepreneur, or member of a corporate innovation team, this book teaches simple to advanced methods that you can use in your work right away. You’ll also gain perspective on the subject matter through historical context and case studies.