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Автор: Winnie Soon, Geoff Cox
Издательство: Open Humanities Press
Год: December 31, 2020
Страниц: 298
Язык: английский
Формат: pdf (true)
Размер: 12.5 MB
Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210. This book introduces the professional discipline of user experience (UX) at a foundational level. It describes what UX professionals do, why they do it and why it works. The book is designed as a companion guide to the BCS Foundation Certificate in User Experience, and its structure is closely modelled on the certificate’s syllabus. As well as explaining the most important techniques and practices of UX, I discuss the field’s underlying principles, and we look at the ways in which UX fits in with other disciplines and project approaches.