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Название: Google Analytics Breakthrough: From Zero to Business Impact
Автор: Eric Fettman, Feras Alhlou, Shiraz Asif
Издательство: Wiley
Год: 2016
Страниц: 624
Формат: EPUB
Размер: 15 Mb
Язык: English
A complete, start-to-finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.