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Автор: Richard V. McCarthy, Mary M. McCarthy
Издательство: Springer
Год: 2019
Страниц: 209
Язык: английский
Формат: pdf (true), epub
Размер: 14.3 MB
This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. Machine learning, a branch of artificial intelligence, uses computation algorithms to automatically learn insights from the data and make better decisions in the future with minimal intervention. Regression techniques may also be in machine learning techniques, e.g., neural networks.