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Автор: Stephen Wendel
Издательство: O’Reilly Media
Год: 2019
Страниц: 137
Язык: английский
Формат: epub, pdf (conv)
Размер: 10.1 MB
Designers and managers hope their products become essential for users—similar to the way Instagram and Lyft have become a way of life for many. Such as deep integration into people’s lives isn’t accidental: it’s a process of careful design and iterative learning. This guide shows you how to apply behavioral science to help your users achieve their goals.