Название: Balancing Automation and Human Interaction in Modern Marketing
Автор: Arjun J. Nair, Sridhar Manohar, Amit Mittal
Издательство: IGI Global
Год: 2024
Страниц: 348
Язык: английский
Формат: pdf (true), epub
Размер: 10.1 MB

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of Artificial Intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape.

Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Designed for a diverse audience, encompassing marketers, business leaders, AI developers, educators, and consumers, the book serves as a resource for dealing with the complexities of AI-driven marketing. With recommended topics spanning from the impact of AI on customer experience to the importance of diverse perspectives in AI development, the book caters to the various interests of its readers. The book ensures that even as AI transforms marketing, it does so responsibly, ethically, and in collaboration with human ingenuity.

Coverage:
The many academic areas covered in this publication include, but are not limited to:

AI and Building Trust with Customers
AI and Human Collaboration in Marketing
AI and the Future of Work
AI Creativity in Marketing
AI Emotional Intelligence in Marketing
AI-Powered Brand Storytelling
AI-Powered Innovation in Marketing
Balancing Automation and Human Interaction in Marketing
Designing for Human-Centered AI
Ethics and Responsibility in AI Marketing
Leveraging AI to Personalize Customer Interactions
The Human Side of AI
The Impact of AI on Customer Experience
The Importance of Diverse Perspectives in AI Development