Название: Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
Автор: Florent Buisson
Издательство: O’Reilly Media
Год: 2021
Формат: True (PDF, ePUB)
Страниц: 360
Размер: 12,5 Mb, 10 Mb
Язык: English

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.