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Название: The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Автор: Margo Berman
Издательство: Wiley-Blackwell
Год: 2012
Формат: EPUB
Размер: 15 Мб
Язык: английский / English
Written from a real-world perspective by an award-winningcopywriter/producer/director, this comprehensive guide is whatevery writer needs to create powerful, strategic ad copy. Focusingon strategy, technique, and the skills needed to write fordifferent media, The Copywriter’s Toolkit book willsharpen your copywriting skills whatever your level.
Автор: Margo Berman
Издательство: Wiley-Blackwell
Год: 2012
Формат: EPUB
Размер: 15 Мб
Язык: английский / English
Written from a real-world perspective by an award-winningcopywriter/producer/director, this comprehensive guide is whatevery writer needs to create powerful, strategic ad copy. Focusingon strategy, technique, and the skills needed to write fordifferent media, The Copywriter’s Toolkit book willsharpen your copywriting skills whatever your level.