Название: Fashion Forecasting
Автор(ы): Kathryn McKelvey, Janine Munslow
Издательство: Wiley-Blackwell
Год: 2008
ISBN: 978-1-4051-4004-1
Страниц: 231
Язык: English
Формат: True PDF
Размер: 85 MB

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.