- Добавил: harun54
- Дата: 25-11-2017, 08:34
- Комментариев: 0

Автор: Laurence Minsky and Colleen Fahey
Издательство: Kogan Page
Год: 2017
Формат: AZW3, EPUB, PDF
Размер: 7 Мб
Язык: английский / English
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?