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Название: Data Analytics in Marketing, Entrepreneurship, and Innovation
Автор: Mounir Kehal, Shahira El Alfy
Издательство: Auerbach Publications/CRC Press
Год: 2021
Страниц: 193
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications.
Автор: Mounir Kehal, Shahira El Alfy
Издательство: Auerbach Publications/CRC Press
Год: 2021
Страниц: 193
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications.