 Название: Introduction to Information Systems, Fifth Canadian Edition
Автор: R. Kelly Rainer, Brad Prince, Ingrid Splettstoesser-Hogeterp
Издательство: Wiley
Год: 2020
Страниц: 499
Язык: английский
Формат: pdf (true)
Размер: 22.95 MB
As digital transformation becomes increasingly central to effective corporate strategy, today’s students must understand information systems’ role as the backbone to all organizations. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Fifth Canadian Edition shows students how they can use IS to help their employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets.
The popular What’s in IT for Me framework empowers students in accounting, finance, marketing, human resources, production/operations management, and management information systems (MIS) to connect their majors to specific IT topics demonstrate value in the organizations they join.
New to This Edition:
The fifth edition contains many exciting additions and changes. These elements make the text more interesting and readable for students of all majors, while still providing the most current information possible in the rapidly changing field of information systems.
• A new section on Personal Information Asset Protection added to Chapter 4 (Information Security and Controls).
• Expanded coverage on Big Data in Chapter 5 (Data and Knowledge Management).
• A new section on The Internet of Things in Chapter 8 (Wireless, Mobile Computing, and Mobile Commerce).
• Expanded coverage on business analytics in Chapter 12 by discussing descriptive, predictive, and prescriptive analytics.
• All new or updated chapter-opening and closing cases.
• All new or updated IT’s About Business boxes in every chapter.
Contents:
Chapter 1 Introduction to Information Systems
Chapter 2 Organizational Strategy, Competitive Advantage, and Information Systems
Chapter 3 Ethics and Privacy
Chapter 4 Information Security and Controls
Chapter 5 Data and Knowledge Management
Chapter 6 Telecommunications and Networking
Chapter 7 E-Business and E-Commerce
Chapter 8 Wireless, Mobile Computing, and Mobile Commerce
Chapter 9 Social Computing
Chapter 10 Information Systems within the Organization
Chapter 11 Customer Relationship Management and Supply Chain Management
Chapter 12 Business Analytics
Chapter 13 Acquiring Information Systems and Applications
Technology Guide 1 Hardware
Technology Guide 2 Software
Technology Guide 3 Cloud Computing
Technology Guide 4 Artificial Intelligence
Index 475
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Introduction to Information Systems, Fifth Canadian Edition 
