Название: Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Автор: Greg Stone
Издательство: Praeger
Год: 2018
Формат: PDF
Страниц: 220
Размер: 10,98 Мб
Язык: английский

Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.

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