Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Автор: Alina Wheeler
Издательство: John Wiley and Sons
Год: 2012
Формат: PDF
Размер: 20 Мб
Язык: английский / English

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Features more than 30 all-new case studies showing best practices and world-class
Updated to include more than 35 percent new material
Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.