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Автор: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Название: Electronic Commerce: A Managerial and Social Networks Perspective, 8th Edition
Издательство: Springer
Год: 2015
ISBN: 978-3319100906
Серия: Springer Texts in Business and Economics
Язык: English
Формат: pdf
Размер: 12,4 mb
Страниц: 791
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.