Название: Digital Marketing All-In-One For Dummies, 2nd Edition
Автор: Stephanie Diamond
Издательство: For Dummies
Год: 2023
Страниц: 803
Язык: английский
Формат: pdf (true)
Размер: 46.6 MB

Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate Artificial Intelligence (AI) into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Artificial Itelligence (AI) has been around for decades, but recent technological advances have made it one of the most consequential advancements in business today.

Название: Великие маги хедж-фондов. Трейдеры, которые не проигрывают
Автор: Джек Швагер
Язык: русский
Издательство: Альпина Диджитал
Год: 2022
Страниц: 630
Формат: pdf
Размер: 10,6 Мб

Сегодня все больше людей в России ищут способы приумножить свой семейный капитал, в том числе и за счет игры на бирже. Многие при этом ищут среди уже состоявшихся трейдеров образцы, которые можно было бы легко скопировать, добившись финансового успеха. Книга Джека Швагера, известного инвестора и аналитика фондового рынка, предостерегает от таких попыток. «Не пытайтесь повторить!» – так, к примеру, резюмирует автор свое интервью со знаменитым трейдером Джимми Балодимасом.

Название: Dynamics of International Finance
Автор: Ruchi Mehrotra Joshi, PhD
Издательство: Nova Science Publishers
Год: 2022
Страниц: 264
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

International finance has evolved in all aspects, be it in terms of institutional framework, rules and regulations, standardized operations, innovative financial products or policy framework. International trade and business have helped economies grow and bring prosperity across nations. Hence, the interface between international trade and business and international finance is cohesive. There are various facets of international finance including globalization, foreign direct investment, foreign exchangemarkets, balance of payments, institutional framework strengthening like World Bank, BIS, IMF and many others which are covered in the book. The foreign currency exchange market is the largest financial market both by volume and turnover. Forex market isdeveloping at a better than average pace though it is also said that the foreign exchange market is still in the nascent stage in India. The issues of foreign currency regimes, exchange rate fluctuations, and the forex rate volatility dynamics and its impact on economies are interesting to understand. The book provides chapters from learned academicians in their field discussing the contemporary developments in international finance and the dynamics of evolving international financial markets.

Название: Investment Strategies: A Practical Approach to Enhancing Investor Returns
Автор: Bill Jiang
Издательство: Palgrave Macmillan
Год: 2022
Страниц: 224
Язык: английский
Формат: pdf (true), epub
Размер: 11.5 MB

This book is a practical and unique investment resource designed to guide investors towards successful investing in the financial markets. It provides a selection of time-tested investment strategies to help investors enhance returns. Factor investing is positioned between active management and passive investing to combine their advantages. The book provides comprehensive coverage of common style factors such as quality and momentum in response to the rising investor interest in factor strategies. It presents a detailed description of the multifactor approach regarding its principle, investment merits and construction methods. The book also covers sustainable investing as it continues to rise in prominence across the investment sector. It employs an abundance of financial data, real cases and practical examples to help the audience understand different investment strategies in an interesting and informative way. The book is primarily written for private investors and investment practitioners such as equity analysts and investment advisors. It is also suitable for university students who are interested in learning practical investment strategies and traditional asset classes.

Название: Digital Marketing, 8th Edition
Автор: Dave Chaffey, Fiona Ellis-Chadwick
Издательство: Pearson Education
Год: 2022
Страниц: 562
Язык: английский
Формат: pdf (true)
Размер: 17.5 MB

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8 th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, Artificial Intelligence, and Machine Learning.

Название: Essentials of Corporate Finance, 11th Edition
Автор: Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan
Издательство: McGraw Hill
Год: 2023
Страниц: 689
Язык: английский
Формат: pdf (true), epub
Размер: 31.4 MB

Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed conversational style that invites the students to join in the learning process rather than being a passive information absorber.Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker and we stress the need for managerial input and judgment.

Название: Risk and Systems: With Applications in Infrastructure Project Management
Автор: David G. Carmichael
Издательство: CRC Press
Год: 2023
Страниц: 207
Язык: английский
Формат: pdf (true)
Размер: 10.17 MB

Risk is related to the magnitude and uncertainty of an output (consequence or outcome); outputs take on different identities in different disciplines and situations. Risk is peculiar to each stakeholder and the measurement scale for risk depends on the stakeholder’s value system. Risk management provides a way of addressing the issues associated with the magnitude and uncertainty of outputs. This book provides a distinctively rational treatment of risk and risk management, based on a systems approach. The book’s treatment applies to all disciplines and sets out the principles of risk and risk management as well as looking at a range of applications and more specialist tools and approaches. Risk management (RM) is practised by everyone in both their personal and working lives. Personal risk management tends to be informal, while risk management in the workplace tends to be formal or semi-formal.

Название: Экономическая история
Автор: Толмачева Р.П.
Издательство: Дашков и К
Год: 2003 - 2-е изд., испр. и доп.
Cтраниц: 604
Формат: pdf
Размер: 21 мб
Язык: русский

На основе цивилизационного подхода раскрывается зарождение и развитие рыночной экономики начиная с образования древнейших очагов цивилизации в эпоху Древнего мира и до наших дней. Широко используются материалы экономической истории зарубежных стран и России, а также истории экономической мысли, истории государства и права.

Название: Давай сейчас! Практические советы: как начать, закончить или продолжить любое дело
Автор: Евгений Машковский
Язык: русский
Издательство: Альпина Диджитал
Год: 2023
Страниц: 140
Формат: pdf
Размер: 10,2 Мб

Каждый наш день состоит из множества дел и проектов. Простых и будничных – купить продуктов или сложных и глобальных – найти новую работу и запустить бизнес. Казалось бы, что тут такого? Но, оказывается, что даже при решении обыденных вопросов мы часто сталкиваемся со множеством сложностей: не знаем, как подступиться к новому делу, как не остановиться на середине пройденного пути и как заставить себя продолжить начатое.

Название: Agile Leadership in Practice: Applying Management 3.0, 2nd Edition
Автор: Dominik Maximini
Издательство: Springer
Год: 2022
Страниц: 146
Язык: английский
Формат: pdf (true), epub
Размер: 21.5 MB

This book illustrates the Agile transformation journey of a consulting organization. It consists of nine main chapters, each focusing on specific aspects of transformation. These include establishing value in business, holistic recruitment and retention, innovating performance appraisals, rethinking organizational structure, redesigning leadership roles, streamlining measurement and reward systems, and improving career paths. Some specific processes, such as corporate decision making, SMILE (budget for business improvement at employee discretion), project selection, holiday leave, and career coaching are also described. All of the transformations described build up on Management 3.0, a collection of management principles and practices that fit perfectly in an Agile world.