Название: Digital Marketing, 8th Edition
Автор: Dave Chaffey, Fiona Ellis-Chadwick
Издательство: Pearson Education
Год: 2022
Страниц: 562
Язык: английский
Формат: pdf (true)
Размер: 17.5 MB

Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8 th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, Artificial Intelligence, and Machine Learning.

Название: Essentials of Corporate Finance, 11th Edition
Автор: Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan
Издательство: McGraw Hill
Год: 2023
Страниц: 689
Язык: английский
Формат: pdf (true), epub
Размер: 31.4 MB

Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed conversational style that invites the students to join in the learning process rather than being a passive information absorber.Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker and we stress the need for managerial input and judgment.

Название: Risk and Systems: With Applications in Infrastructure Project Management
Автор: David G. Carmichael
Издательство: CRC Press
Год: 2023
Страниц: 207
Язык: английский
Формат: pdf (true)
Размер: 10.17 MB

Risk is related to the magnitude and uncertainty of an output (consequence or outcome); outputs take on different identities in different disciplines and situations. Risk is peculiar to each stakeholder and the measurement scale for risk depends on the stakeholder’s value system. Risk management provides a way of addressing the issues associated with the magnitude and uncertainty of outputs. This book provides a distinctively rational treatment of risk and risk management, based on a systems approach. The book’s treatment applies to all disciplines and sets out the principles of risk and risk management as well as looking at a range of applications and more specialist tools and approaches. Risk management (RM) is practised by everyone in both their personal and working lives. Personal risk management tends to be informal, while risk management in the workplace tends to be formal or semi-formal.

Название: Экономическая история
Автор: Толмачева Р.П.
Издательство: Дашков и К
Год: 2003 - 2-е изд., испр. и доп.
Cтраниц: 604
Формат: pdf
Размер: 21 мб
Язык: русский

На основе цивилизационного подхода раскрывается зарождение и развитие рыночной экономики начиная с образования древнейших очагов цивилизации в эпоху Древнего мира и до наших дней. Широко используются материалы экономической истории зарубежных стран и России, а также истории экономической мысли, истории государства и права.

Название: Давай сейчас! Практические советы: как начать, закончить или продолжить любое дело
Автор: Евгений Машковский
Язык: русский
Издательство: Альпина Диджитал
Год: 2023
Страниц: 140
Формат: pdf
Размер: 10,2 Мб

Каждый наш день состоит из множества дел и проектов. Простых и будничных – купить продуктов или сложных и глобальных – найти новую работу и запустить бизнес. Казалось бы, что тут такого? Но, оказывается, что даже при решении обыденных вопросов мы часто сталкиваемся со множеством сложностей: не знаем, как подступиться к новому делу, как не остановиться на середине пройденного пути и как заставить себя продолжить начатое.

Название: Agile Leadership in Practice: Applying Management 3.0, 2nd Edition
Автор: Dominik Maximini
Издательство: Springer
Год: 2022
Страниц: 146
Язык: английский
Формат: pdf (true), epub
Размер: 21.5 MB

This book illustrates the Agile transformation journey of a consulting organization. It consists of nine main chapters, each focusing on specific aspects of transformation. These include establishing value in business, holistic recruitment and retention, innovating performance appraisals, rethinking organizational structure, redesigning leadership roles, streamlining measurement and reward systems, and improving career paths. Some specific processes, such as corporate decision making, SMILE (budget for business improvement at employee discretion), project selection, holiday leave, and career coaching are also described. All of the transformations described build up on Management 3.0, a collection of management principles and practices that fit perfectly in an Agile world.

Название: Modeling and Advanced Techniques in Modern Economics
Автор: Cagdas Hakan Aladag, Nihan Potas
Издательство: World Scientific Publishing
Год: 2022
Страниц: 328
Язык: английский
Формат: pdf (true)
Размер: 15.8 MB

In the modern world, data is a vital asset for any organization, regardless of industry or size. The world is built upon data. However, data without knowledge is useless. The aim of this book, briefly, is to introduce new approaches that can be used to shape and forecast the future by combining the two disciplines of Statistics and Economics. Readers of Modeling and Advanced Techniques in Modern Economics can find valuable information from a diverse group of experts on topics such as finance, econometric models, stochastic financial models and machine learning, and application of models to financial and macroeconomic data. The readers can also find useful information on advanced time series forecasting techniques, such as artificial neural networks, Deep Learning, Machine Learning and chaotic time series. An example of time series forecasting with Python code and results for LSTM are given.

Название: Power and Prediction: The Disruptive Economics of Artificial Intelligence
Автор: Ajay Agrawal, Joshua Gans, Avi Goldfarb
Издательство: Harvard Business Review Press
Год: 2022
Страниц: 287
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines can help you prepare. Artificial Intelligence (AI) has impacted many industries around the world—banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption. What is at the root of this? In their bestselling first book, Prediction Machines , eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction , they go deeper, examining the most basic unit of analysis: the decision.

Название: Prediction Machines, Updated and Expanded: The Simple Economics of Artificial Intelligence
Автор: Ajay Agrawal, Joshua Gans, Avi Goldfarb
Издательство: Harvard Business Review Press
Год: 2022
Страниц: 293
Язык: английский
Формат: pdf (true)
Размер: 10.2 MB

The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life—driving cars, trading stocks, and teaching children. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon.

Название: The Fintech Entrepreneur’s Guide: Create Successful Tech Startups with a Robust Tech Stack, Security, Scalability Plan, and Convincing Investment Pitch
Автор: Ashok Mittal
Издательство: BPB Publications
Год: 2023
Страниц: 195
Язык: английский
Формат: epub (true), mobi
Размер: 10.1 MB

A Complete Overview of the Lending Space Within the Fintech Segment. For anyone interested in learning more about the Fintech business in general and the Lending space in particular, this book is an excellent resource because it is based primarily on the author's practical experience rather than on theoretical frameworks. This book provides insights into how to construct the technological platform and craft a vision document, thus making it valuable for aspiring entrepreneurs who wish to launch careers in Fintech, whether in lending or otherwise. That way, they'll understand how to present their proposal to potential investors in a better way. New grads looking to break into the Fintech business can also benefit from this guide, as it will help them understand the sector and prepare them for the rigors of the hiring process. Leaders at the highest level of an organization can also learn from this book, as it contains numerous examples of actual problems and solutions that have been tried and tested in the real world. Ultimately, this book is for anyone with any connection to the Fintech industry.