Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques, 3rd Edition
Автор: Mike Grigsby
Издательство: Kogan Page
Год: 2023
Страниц: 337
Язык: английский
Формат: pdf (true), epub
Размер: 22.4 MB

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application.

Название: All-in On AI: How Smart Companies Win Big with Artificial Intelligence
Автор: Thomas H. Davenport, Nitin Mittal
Издательство: Harvard Business Review Press
Год: 2023
Страниц: 155
Язык: английский
Формат: epub (true), mobi
Размер: 10.3 MB

A fascinating look at the trailblazing companies using Artificial Intelligence (AI) to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice. Though most organizations are placing modest bets on Artificial Intelligence, there is a world-class group of companies that are going all-in on the technology and radically transforming their products, processes, strategies, customer relationships, and cultures. Though these organizations represent less than 1 percent of large companies, they are all high performers in their industries. They have better business models, make better decisions, have better relationships with their customers, offer better products and services, and command higher prices. If you're curious about the next phase in the implementation of Artificial Intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.

Название: Pricing: A Guide to Pricing Decisions
Автор: Ragnhild Silkoset
Издательство: De Gruyter
Год: 2023
Страниц: 168
Язык: английский
Формат: pdf (true), epub
Размер: 52.0 MB

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides students in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. One of the most difficult decisions a business manager must make is in pricing their products. If they price too low, they risk not covering the costs or generating profit. If they price too high, they can risk potential customers never becoming paying customers.

Название: Inflation-Linked Bonds and Derivatives: Investing, hedging and valuation principles for practitioners
Автор: Jessica James, Michael Leister, Christoph Rieger
Издательство: De Gruyter
Год: 2023
Страниц: 132
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

Disruptions in supply chains and consumption patterns triggered by the pandemic together with stimulus packages and the energy crisis have catapulted inflation rates to levels last seen in the 1970s. For inflation markets, it’s hard to understate this sudden and enormous change in fortunes. Understanding the future evolution of consumer prices has become crucial for investors across all asset classes as central banks tailor their policy responses with a view to anchoring inflation expectations. Inflation-Linked Bonds and Derivatives condenses more than 15 years of dedicated coverage of inflation markets. It provides investors, issuers and policy makers with all the relevant tools to navigate inflation markets, starting with the nuts and bolts of consumer price indices, forwards, carry and trading strategies, to advanced topics like seasonality adjustments and the use of inflation options. With its many illustrative graphs and tabulated data, this exceptional book will benefit traders, corporate treasury departments, fixed income investors, insurance companies and pension funds executives.

Название: Strong Woman: The Truth About Getting to the Top
Автор: Karren Brady
Издательство: HarperCollins
Год: 2013
Формат: EPUB
Размер: 25 Мб
Язык: английский / English

Karren Brady is an inspiration to women everywhere, and her incredible success is borne of her passion, impressive business instinct, ambition, and her very genuine, honest, down-to-earth outlook. This is Karren's story… before being Alan Sugar's aide on The Apprentice and VC of West Ham United, how she started out as a sparky 18 year old at Saatchi & Saatchi and at 23, went on to persuade David Sullivan to buy Birmingham City football club – turning that business round to sell it for an incredible £82 million 12 years later.

Название: The Emerging Economies under the Dome of the Fourth Industrial Revolution
Автор: Mark Esposito, Amit Kapoor
Издательство: Cambridge University Press
Год: 2022
Язык: английский
Формат: pdf (true)
Размер: 10.2 MB

The Fourth Industrial Revolution (4IR) is reshaping the globe at a rate far quicker than earlier revolutions. It is also having a greater influence on society and industry. We are currently witnessing extraordinary technology such as self-driving cars and 3D printing, as well as robots that can follow exact instructions. And hitherto unconnected sectors are combining to achieve unfathomable effects. It is critical to comprehend this new era of technology since it will significantly alter life during the next several years in this age of technological advancement. In particular, one of the most significant findings is that 4IR technologies must be used responsibly and to benefit people, companies and countries as a whole; as a result, the development of Artificial Intelligence (AI), the Internet of Things (IoT), blockchain, and robotics systems will be advanced most effectively by grouping a multidisciplinary team from areas such as computer science, education and social sciences.

Название: Начала политической экономии и налогового обложения
Автор: Давид Рикардо
Издательство: АСТ
Год: 2023
Страниц: 570
Язык: русский
Формат: pdf, fb2, epub
Размер: 10.3 MB

Давид Рикардо (1772–1823) – английский экономист, последователь и одновременно оппонент Адама Смита, один из основателей классической политической экономии. В работе «Начала политической экономии и налогового обложения» автор определил главную задачу политэкономии – определение законов, управляющих распределением созданного продукта. Стоимость определяется трудом, «определение стоимости рабочим временем есть абсолютный, всеобщий закон». На основе трудовой теории стоимости Рикардо создал и теорию ренты, в которой источником ренты является не особая щедрость природы, а прилагаемый труд. Кроме того, Рикардо сформулировал теорию сравнительных преимуществ для внешней торговли, количественную теорию денег и идеологию «золотого стандарта».

Название: Деньги есть всегда 2.0. Управление личным бюджетом в трудные времена
Автор: Елена Феоктистова
Язык: русский
Издательство: Бомбора, Эксмо
Год: 2023
Страниц: 170
Формат: pdf
Размер: 10,5 Мб

Грамотное управление бюджетом – залог благополучной жизни. Даже имея средний доход, можно себе позволить приобрести квартиру, содержать машину, покупать хорошие продукты и качественную одежду. И при этом на счету всегда будет значительная сумма. В своей книге Елена Феоктистова, руководитель центра финансовой культуры, дает четкий пошаговый план учета доходов и расходов и показывает, как иметь на счету миллион, даже если у вас зарплата 30000 рублей.

Название: Convertible Securities: A Complete Guide to Investment and Corporate Financing Strategies
Автор: Tracy V. Maitland, F. Barry Nelson
Издательство: Advent Capital Management/McGraw-Hill Education
Год: 2022
Страниц: 560
Язык: английский
Формат: epub
Размер: 20.1 MB

The definitive guide to reduced-risk investing in the $600+ billion global convertible securities market. Authored by professionals at Advent Capital Management―one of the world’s leaders on convertible securities―Convertible Securities describes the mechanics and behavior of convertible securities in comprehensive yet easy-to-understand language. Written for discerning investors, including corporate CIOs and CFOs, financial investment academics, and financial advisors, Convertible Securities provides quantitative insights and theories presented in a methodical and understandable format using recent and relevant examples. It explains the mathematical underpinnings of convertible securities and offers thorough analyses of convertibles from every angle, including those of various types of investors and issuers and numerous related disciplines (tax, performance analysis, accounting, risk management, and others).

Название: Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (Rough Cuts)
Автор: Chris Lukassen, Robbin Schuurman
Издательство: Addison-Wesley Professional/Pearson Education
Год: 2023
Страниц: 224
Язык: английский
Формат: epub (true)
Размер: 11.1 MB

Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.