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Название: Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Автор: Natalie Mizik, Dominique M. Hanssens, Editors
Издательство: Edward Elgar Publishing
Год: 2018
Формат: PDF
Страниц: 713
Размер: 14.51 МБ
Язык: English
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method.