Название: Ogilvy on Advertising in the Digital Age
Автор: Miles Young
Издательство: Bloomsbury
Год: 2018
Формат: EPUB
Размер: 22 Мб
Язык: английский / English

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Название: 529 & Education Savings Plans For Dummies, 2nd Edition
Автор: Margaret Atkins Munro EA
Издательство: For Dummies
Год: 2023
Страниц: 419
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

Don’t let money get in the way of your kids’ best education. 529 & Education Savings Plans For Dummies helps you sort through the vast amount of information about education savings accounts and choose the plans that are best for you and your family. A college or private K-12 education is generally parents’ single largest expense for their children. 529 plans and 530 plans (Coverdell accounts) are relatively solid investment vehicles that can make saving for college much easier, providing tax advantages that other types of investments can’t match. Education savings can be part of your overall wealth accumulation strategy, and this book can show you which plans are right for you, help you decide when to start saving, and guide you through determining how much to save per year in order to meet your goals―and help your kids meet theirs. This is the perfect Dummies guide for parents or family members who want to begin saving for a college or K-12 education and who may want to supplement their current savings with tax-sheltered, education-specific accounts, or tax-advantaged investment accounts that may be used for education funding.

Название: Airbnb For Dummies, 2nd Edition
Автор: Symon He, James Svetec
Издательство: For Dummies
Год: 2023
Страниц: 355
Язык: английский
Формат: pdf (true)
Размер: 10.2 MB

Turn to the most-trusted guide to get started on your Airbnb adventure. Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.

Название: Азбука депиляции
Автор: Вероника Бакаева
Издательство: Интернет-издание
Год: 2022
Формат: PDF/DOCX
Страниц: Много
Размер: 424 Mb
Язык: Русский

В результате вы: Знаете теорию и понимаете, как работать с разной кожей и волосом, как избегать негативных последствий и правильно выбирать косметику

Название: Managing IT Projects: How to Pragmatically Deliver Projects for External Customers
Автор: Marcin Dabrowski
Издательство: Apress
Год: 2023
Страниц: 227
Язык: английский
Формат: pdf, epub
Размер: 10.1 MB

Urgent deadlines, constant lack of time, permanent delays - these are the most faithful companions and, at the same time, the greatest enemies of the project manager. Even certified project managers, people with enormous knowledge and a lot of experience, find themselves in a situation where they need great mental resilience in order not to give up. The book is a complete manual for all critical situations a project manager might need to handle along the project’s lifecycle. Written by a project manager with many years of experience, each chapter contains real-life examples with analysis and guidelines. You’ll benefit from the down-to-earth knowledge that usually project managers learn over the course of years in critical and stressful situations with no preparation beforehand. It’s not about academic methodologies – it’s about pragmatic solutions that work in real-life. For software developers, project managers, engineering managers and software development directors, sales reps, executive and founders.

Название: The Project Manager's Guide to Mastering Agile: Principles and Practices for an Adaptive Approach, 2nd Edition
Автор: Charles G. Cobb
Издательство: Wiley
Год: 2023
Страниц: 605
Язык: английский
Формат: pdf (true), epub (true)
Размер: 19.5 MB

Updated guide to Agile methodologies, with real-world case studies and valuable frameworks for project managers moving to Agile. The Project Manager's Guide to Mastering Agile helps project managers who are faced with the challenge of adapting their project management approach to an Agile environment, showing how these approaches can work jointly to improve project outcomes in any project, with discussion topics and real-world case studies that facilitate hands-on learning. It also provides project managers with the fundamental knowledge to take a leadership role in working with companies to develop a well-integrated, enterprise-level Agile Project Management approach to fit their business.

Название: Digitalizing Sustainability: The Five Forces of Digital Transformation
Автор: Kathryn Sforcina
Издательство: Routledge
Год: 2023
Страниц: 161
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

Digitalizing Sustainability outlines why 'business as usual' isn't working and sets out five Transformational Forces which can be used to innovate and scale sustainability solutions using digital means. This transformation will be powered by a range of digital technologies that have the potential to ideate, propel and scale sustainability solutions in an exponential manner over the next decade. This book introduces the Five Forces of Digital Transformation. These forces all share a common root - they are powered by digital technologies that enable them to operate at the speed and scale that we need to achieve global transformation for people and planet. Working together, these forces help overcome many of the barriers and pitfalls that humanity has faced in trying to achieve sustainability 2.0. Disruptive and innovative, this book provides readers with a clear path forward to a sustainable digital future. It will be of great interest to anyone interested in the adoption of digital technologies for driving solutions to global sustainability challenges.

Название: How to Invest: Navigating the Brave New World of Personal Finance
Автор: Peter Stanyer, Masood Javaid, Stephen Satchell
Издательство: Pegasus Books
Год: 2023
Страниц: 272
Язык: английский
Формат: pdf, epub (true)
Размер: 10.2 MB

A dynamic new guide to personal investment for the era of cryptocurrencies and personal trading platforms. We're all investors now. The first quarter of the new century has seen developments in technology, monetary policy, and the management of large companies that have transformed personal savings and investment around the world. Love it, loathe it, or just not interested in it, this innovation has changed not only the nature of money, but our understanding of what it means to invest—whether we want to safeguard our pensions, experiment with personal trading platforms, or simply understand how the markets really work. How to Invest aims to help investors navigate this new world, offering a principles-based, keep-it-simple approach to help them make investment decisions and have investment conversations that will make the most of their money.

Название: Estate Planning For Dummies, 2nd Edition
Автор: Jordan S. Simon, Joseph Mashinski
Издательство: For Dummies
Год: 2023
Страниц: 403
Язык: английский
Формат: pdf (true)
Размер: 11.1 MB

Get your arms around wills, trusts, probate, inheritance taxes, and other important estate planning essentials. Estate Planning For Dummies teaches you the ins and outs of estate planning. It’s all about drafting wills, dealing with probate, assigning powers of attorney, establishing living trusts, and beyond. Think you don’t have enough assets to merit estate planning? Think again. This everyone-friendly guide walks you through building a solid estate plan, whatever your current financial situation. In easy-to-understand language, you’ll learn the ins and outs of estate planning, including what happens to your stuff―cash, real estate, businesses, retirement funds, everything―when you pass away. This new edition is updated for the many recent changes in estate taxes and inheritance law. Make sure your assets get into the pockets of your heirs or wherever you want them to go, and learn how to accomplish it the For Dummies way.

Название: A.G.I.L.E. Thinking Demystified: Mindset Over Mechanics
Автор: Frank M. Forte
Издательство: Business Expert Press
Год: 2021
Страниц: 109
Язык: английский
Формат: pdf (true)
Размер: 10.1 MB

This book provides the missing link of how to shift mindsets on how to work effectively. The word agile has moved far beyond its original meaning in helping to transform large organizations. We now know that agile is used as the tool to accelerate an organization's ability to adapt and thrive in a world of accelerating change. This book provides the missing link of how to shift mindsets on how to work effectively. This shift requires an investigation of how we can move organizations in the way they think about work-especially work that does not easily conform to the traditional plan-driven approach. Agile has proven to be the go-to approach to begin to transform organizations in the digital age. Without agile, large organizations struggle to keep up with their nimbler competitors. There are not only external threats, but also internal threats. Employees want to work for customer obsessed organizations that have more than just a profit motive. Agile goes a long way in convincing existing and potential talent that you are the right place for them. Customers have many more options today than they did in the last century, so agile is a way to rally your entire organization toward becoming customer obsessed. All of the potential benefits of agile will not be realized until the leaders first have a higher-level understanding of the mindset that is critical to undertaking the successful journey to becoming more agile.