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Название: Practical Product Management for Product Owners (Final)
Автор: Chris Lukassen, Robbin Schuurman
Издательство: Addison-Wesley Professional/Pearson Education
Год: 2023
Страниц: 464
Язык: английский
Формат: epub (true)
Размер: 10.1 MB
Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. This book will help Agile Coaches and Scrum Masters to learn about the Product Owner stances, tools, and techniques needed for success so that they can help their Product Owners to become better visionaries, customer representatives, collaborators, decision makers, experimenters, and influencers.
Автор: Chris Lukassen, Robbin Schuurman
Издательство: Addison-Wesley Professional/Pearson Education
Год: 2023
Страниц: 464
Язык: английский
Формат: epub (true)
Размер: 10.1 MB
Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. This book will help Agile Coaches and Scrum Masters to learn about the Product Owner stances, tools, and techniques needed for success so that they can help their Product Owners to become better visionaries, customer representatives, collaborators, decision makers, experimenters, and influencers.