Название: Technical Marketing Communication: A Guide to Writing, Design, and Delivery, 2nd Edition
Автор: Emil B. Towner, Heidi L. Everett
Издательство: Business Expert Press
Год: 2023
Страниц: 158
Язык: английский
Формат: pdf (true), epub
Размер: 10.2 MB

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: - Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts; - Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback; - Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.

Название: Правильный брендинг
Автор: Черемных Иван, Манн Игорь Борисович
Издательство: Книгиум
Год: 2023
Формат: PDF
Страниц: 288
Размер: 4 Mb
Язык: Русский

Эта книга — пошаговое руководство по созданию бренда, синергия компетенций трёх специалистов экстра-класса в маркетинге и менеджменте. Она соберёт все ваши разрозненные знания о брендинге в одну общую, ясную картину — от реализации необходимых подготовительных действий до измерения эффективности результата. Уникальная Матрица 5S, разработанная авторами, применима для любого объекта брендинга: продукта, компании, персоны, территории.

Название: The Adventure of Sustainable Performance: Beyond ESG Compliance to Leadership in the New Era
Автор: Stuart McLachlan, Dean Sanders
Издательство: Wiley
Год: 2023
Страниц: 291
Язык: английский
Формат: pdf (true), epub (true)
Размер: 10.2 MB

A guidebook for leaders to create value from sustainability and organisational performance. The Adventure of Sustainable Performance seeks out bold pioneers or forgotten pioneers who need reinvigorating and to be inspired with renewed purpose. Leaders who want more than just modest incremental efficiency gains, who want to create value, to deliver positive impact and meaningful change, should welcome this book. In a time of disruption like never before, boundaries will need revisiting, systems need reimagining, and assets need repurposing through wise stewardship. The authors share their many years of experience serving clients and driving performance as the world transitions to a net zero carbon future. A future that uses resources sustainably and that seeks social justice.

Название: Mergers & Acquisitions For Dummies, 2nd Edition
Автор: Bill Snow
Издательство: For Dummies
Год: 2023
Страниц: 371
Язык: английский
Формат: pdf (true)
Размер: 10.2 MB

Explore M&As, in simple terms. Mergers & Acquisitions For Dummies gives you useful techniques and real-world advice for making these business transactions a success, going beyond case studies to include international laws and regulations, environmental issues, and—most importantly—practical instructions you can really use. In plain English terms that anyone can understand, this book discusses the entire M&A process, including different types of transactions and structures, raising funds, partnering, identifying targets, business valuation, doing due diligence, closing the purchase agreement, and integrating new employees and new ways of doing business. If you're getting involved in a merger with, or acquisition of, another company, read this book to gain a thorough understanding of what the heck is going on. Updated with deep dives into valuations, environmental issues, negotiating tips, and beyond. Mergers & Acquisitions For Dummies is a great choice for business owners and investors who need more information on the process and steps involved in successful M&A transactions.

Название: Зубастый маркетинг. Как увеличить прибыль в бизнесе
Автор: Станислав Покрышкин
Язык: русский
Издательство: Феникс
Год: 2022
Страниц: 330
Формат: pdf
Размер: 10 Мб

Как избежать ошибок в бизнесе и увеличить доход? Станислав Покрышкин, действующий предприниматель с 15-летним опытом, маркетолог-практик, инвестор, собрал в этой книге полезные рекомендации, идеи, лайфхаки, примеры и реальные кейсы удач и провалов. В книге – только работающая теория, которая опирается на его личный бизнес-опыт.

Название: Fundamentals of Cost and Management Accounting, 9th Edition
Автор: Shaun de Wet
Издательство: LexisNexis
Год: 2023
Страниц: 573
Язык: английский
Формат: pdf (true)
Размер: 11.3 MB

Welcome to the ninth edition of Fundamentals of Cost and Management Accounting (FCMA). As we emerge from the COVID-19 pandemic, we still endure economic after-effects, such as major supply chain issues and high inflation. Thus, we are reminded of how vital cost and management accounting principles are in navigating through such volatile and complex periods. This textbook provides a solid foundation for cost and management accounting in a dynamic world. The textbook includes additions such as the theory of constraints and throughput accounting, target costing, life cycle costing, and performance evaluation in the not-for-profit and public sectors. Historically, these more advanced concepts in management accounting were excluded but have since become standard concepts in any cost and management accounting course.

Название: Journey to the Metaverse: Technologies Propelling Business Opportunities
Автор: Antonio L. Flores-Galea
Издательство: Business Expert Press
Год: 2023
Страниц: 194
Язык: английский
Формат: pdf, epub (true), mobi
Размер: 10.2 MB

The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring. The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others. This book contains trustful, actionable, and practical insight from the experience of a person highly involved in technical activities and used to speak to the board of many corporations. The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others.

Название: Portfolio Management: Delivering on Strategy, Second Edition
Автор: Carl Marnewick, John Wyzalek
Издательство: CRC Press
Год: 2023
Страниц: 270
Язык: английский
Формат: pdf (true)
Размер: 14.6 MB

Portfolio management is becoming the 'must have' for organizations to prosper and survive in this decade and beyond. No longer can the organizational focus be one of following best and repeatable practices as resource limitations mean only those programs, projects, and operational work that add business value can and should be pursued. Executives are focusing on strategic ability and managing complexity, which can only be done through a disciplined portfolio process in ensuring the best mix of programs, projects, and operational work is under way. In turn, the portfolio is constantly in flux as difficult decisions are made if a project, for example, is no longer contributing to business value and providing benefits and should be terminated to reallocate resources to one of higher priority. Commitment to this difficult approach is necessary at all levels, and communication is required so everyone knows how their work contributes to the organization's strategic goals and objectives.

Название: Кадровый голод. Формируем 100%-ный штат в условиях тотального дефицита сотрудников
Автор: Павел Сивожелезов
Язык: русский
Издательство: Бомбора, Эксмо
Год: 2023
Страниц: 190
Формат: pdf
Размер: 10 Мб

На 1 сентября 2022 года дефицит кадров в России, по данным Росстата, составил более 1,8 млн человек. Работодатель предлагает приличные деньги, но месяцами не может найти, кому их платить. И в ближайшее время ситуация не улучшится. Если ваша компания столкнулась с дефицитом кадров – эта книга подскажет решение.

Название: Advanced Futures Trading Strategies: 30 fully tested strategies for multiple trading styles and time frames
Автор: Robert Carver
Издательство: Harriman House
Год: 2023
Страниц: 638
Язык: английский
Формат: epub (true)
Размер: 24.5 MB

In Advanced Futures Trading Strategies, Robert Carver provides a complete practical guide to 30 trading strategies for the futures markets. The strategies cover more than 100 tradable instruments and draw on over 50 years of historic data, and are suitable for both discretionary and systematic traders. This book contains the details of 30 strategies, specifically designed for trading futures. I explain how and why each strategy works. The rules for each strategy are described in detail, and I analyse the performance of the strategy over historical data, so that you can better understand its strengths and weaknesses, and likely behaviour in the future. Diversification is the most powerful weapon in the armoury of the financial trader. After reading this book you will have access to a large and diversified set of trading strategies. But, as I will explain in some detail, diversifying across different futures markets is an even more potent route to extra profits. Fortunately, there are hundreds of futures traded all around the world, covering every possible kind of tradeable instrument: US interest rate futures, the cryptocurrency Bitcoin, Japanese iron ore, Russian stocks, and milk – to name just a few.