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Название: Global Marketing: Contemporary Theory, Practice, and Cases, 2E
Автор: Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli
Издательство: Routledge
Год: 2016
Формат: PDF
Размер: 24 Мб
Язык: английский / English
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment.
Автор: Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli
Издательство: Routledge
Год: 2016
Формат: PDF
Размер: 24 Мб
Язык: английский / English
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment.