Название: Artificial Intelligence in Management: An Analysis of the Impact of AI on Product Change Management in the Medical Technology Industry
Автор: Jana M. Wurtele
Издательство: Springer
Год выхода: 2024
Страниц: 123
Формат: True PDF, True ePUB
Размер: 11,8 MB
Язык: английский

In an era of constant global change, companies are challenged to adapt quickly to evolving consumer demands and technological innovations. However, the complexity of product changes in the medical technology industry is particularly high. Leveraging expertise of interview partners from Germany, Switzerland, Liechtenstein, and India, this book examines the perception of digital transformation within the medical technology industry and the increasing prominence of artificial intelligence as a transformative force. Thus, it provides a critical analysis of the potential opportunities for optimization and risks of integrating this technology into product change management in this sector, offering a comprehensive perspective for management practice.