Название: Marketing: An Introduction, Sixth Canadian edition
Автор: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, David Gaudet
Издательство: Pearson Canada Inc.
Год: 2017
Формат: PDF
Страниц: 737
Для сайта: litmy.ru
Размер: 24,88 MB
Язык: English

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.