Название: There's No Business That's Not Show Business: Marketing in an Experience Culture
Автор: Bernd H. Schmitt and David L. Rogers
Издательство: FT Press
Год: 2007
Формат: PDF
Размер: 15 Мб
Язык: английский / English

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.