Название: Marketing: An Introduction, Global Edition, 13th edition
Автор: Gary Armstrong and Philip Kotler
Издательство: Pearson
Год: 2017
Формат: PDF
Размер: 106 Мб
Язык: английский / English

This best-selling, brief text introduces marketing through the lens of creating value for customers.Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.