Foreword What The ‘Online Marketing Wizard Fraternity’ Doesn't Want You To Know (and: is THIS book a ‘fraud'?)

What This Book Is About (and What It's NOT Abouti

Introduction

Section One: Ladders and Funnels
Secret #1: The Secret Formula
Secret #2: The Value Ladder
Secret #3: From a Ladder to a Funnel
Secret #4: How to Find Your Dream Customers
Secret #5: The Three Tvpes of Traffic

Section Two: Your Communication Funnel
Secret #6: The Attractive Character
Secret #7: The Soap Opera Sequence
Secret #8: Daily Seinfeld Seauence

Section Three: Funnelology Leading Your Customers 99 to the Sale (Over and Over Again)
Secret #9: Reverse Engineering a Successful Funnel Secret #10: Seven Phases of a Funnel
Secret #11: The Twenty-Three Building Blocks of a Funnel
Secret #12: Frontend vs. Backend Funnels Secret #13: The Best Bait

Section Four: Funnels and Scripts
Frontend Funnels
Funnel #1: Two-Step. Free-Plus-Shipping
Funnel #2: Self-Liquidating Offer
Funnel #3: Continuity Funnels for the Middle of the Value Ladder
Funnel #4: The Perfect Webinar
Funnel #5: Invisible Funnel Webinar
Funnel #6: Product Launch
Backend Funnel
Funnel #7: High-Ticket. Three-Step Application

Section Five: C'lickFunnels

Conclusion: Ignite