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Название: Big Data Analytics Digital Marketing and Decision-Making
Автор: Kiran Chaudhary, Mansaf Alam
Издательство: CRC Press
Год: 2023
Страниц: 263
Язык: английский
Формат: pdf (true)
Размер: 11.5 MB
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.
Автор: Kiran Chaudhary, Mansaf Alam
Издательство: CRC Press
Год: 2023
Страниц: 263
Язык: английский
Формат: pdf (true)
Размер: 11.5 MB
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.