Название: UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes
Автор: Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
Издательство: O’Reilly Media, Inc.
Год: 2026
Страниц: 516
Язык: английский
Формат: pdf (true)
Размер: 50.6 MB

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.

Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights and real-world examples to articulate how 99 UX skills make 41 different business impacts—everything you need to align your design approaches with business outcomes.

Learn to match UX skills to specific business objectives
Uncover which business metrics to track and report when implementing UX strategies
Effectively communicate the value of UX to stakeholders
Prioritize the most impactful UX solutions for your organization
Demonstrate the measurable business outcomes produced by your UX efforts

As the UX field has grown from mostly people with design-oriented backgrounds to include information architecture, research, and content specialists (among others!), we have had an astounding increase in the number of tools, methods, and perspectives each person working in UX is expected to apply.

Meanwhile, even though most UX professionals (people who are paid to do UX work) work within for-profit companies, the idea of business has been cast as dirty, as something that muddies our humanistic core. Many of us see a focus on business strategy as questionable, possibly deceptive, and somehow in direct conflict with user-centered outcomes. Some UX pros have even been told not to center our work within the business, because it stains the design “purity.”

Even when UX pros want to talk about the business, they might not have the training for it. It can be intimidating, and it’s important to learn the language that connects with business-leaning product teams.

In this book, we provide a reference guide for choosing the best UX skill to learn and use in the moment, while connecting that work to our organizations’ business goals. Whether you are a UX pro or not, junior, senior, or leader in your career, we want you to continue creating and iterating on UX tools, methods, and approaches so that we continue to see user-centered values reflected in the products and services we use every day.

Who This Book Is For:
No matter what your role is, if you need to solve problems that involve how people use experiences, this book is here to help you. If you’re a UX pro or are someone who manages UX work, this book is for you too. Whether your organization calls it UX, PD, CX, XD, IA, HCI, HCD, or something else, we wrote this book to help you create, enter, staff, lead, collaborate with, and make decisions about a user-centered design practice. In short, we wrote this book for people trying to solve business and user problems by designing and building experiences. We expect you’ll use it in a few different ways, depending on your circumstances.