Название: The Marketer's Manual on Generative AI: Harness AI to Lead, Innovate, and Profit in Business
Автор: Aaron Lyles, John Suarez
Издательство: MarginMaven Publishing
Год: 2025
Страниц: 252
Язык: английский
Формат: pdf, epub
Размер: 12.7 MB

Are you overwhelmed by the hype around Generative AI in marketing, but unsure where to start?

The Marketer's Manual on Generative AI equips marketers, entrepreneurs, and small business leaders with the knowledge and confidence to thrive in the rapidly evolving AI era.

Inside, you’ll find practical examples, actionable strategies, and a step-by-step roadmap to mastering Generative AI. Whether you're just starting to use Generative AI or you’re ready to exploit AI’s full potential, this book is your ultimate companion for fueling innovation, unlocking productivity, and driving business growth with AI-powered marketing.

A GenAI app is a consumer-friendly interface powered by one or more GenAI models. Examples include ChatGPT developed by OpenAI, which utilizes its GPT and DALL·E models; Gemini, which utilizes its models of the same namesake; and Jasper, which uses an assortment of models from companies including OpenAI, Google, Anthropic, and more. These tools are software systems and platforms that facilitate building AI models or consumer apps. Dev tools represent a wide range of sophistication, from the highly technical requiring coding skills to no-code/low-code solutions, accessible to the typical marketer or business leader. BuildShip, FlowiseAI and Relevance AI are just a few popular tools that empower low-skill users to develop GenAI-powered applications for internal or external use.

Language models such as large language models (LLMs) and small language Models (SLMs) are a category of GenAI models developed with deep learning neural networks. Language models represent the engine of text-based GenAI applications such as ChatGPT. Their primary function is to understand, generate, and manipulate language. In fact, generative pretrained transformers (GPTs) are a model type that excels at using vast amounts of text data to predict and generate language sequences with remarkable coherence. GPTs are simply a subcategory of language models that have revolutionized content creation, customer interaction, and even analysis.

What will you get from this book?

Jargon-Free Understanding: Gain insights specifically crafted for marketers, business leaders and innovators.
Actionable AI Strategies: Implement effective, ready-to-use AI techniques in your marketing campaigns and business operations.
Comprehensive AI Roadmap: Understand the fundamentals of Generative AI, from basics to advanced applications.
Practical AI Examples: Dive into real-world scenarios that illustrate how to integrate AI into your workflow.

Why Do You Need This Book?

Develop Competitive Advantage: Equip yourself with vital knowledge for setting you apart in a competitive landscape.
Boost Business Efficiency: Discover how AI can streamline operations and amplify your marketing ROI.
Gain Confidence in the AI Era: Overcome uncertainty and overwhelm and get clarity on how to transform this game changing technology.
Future-Proof Your Career: Stay ahead of the curve with cutting-edge trends and predictions for AI in business.

Clear and compelling, The Marketer's Manual on Generative AI arms leaders with the fundamentals for achieving measurable productivity gains, and future-proofing their competitive position. If you’re ready to unlock efficiency, innovation, and explosive growth, The Marketer’s Manual on Generative AI is your blueprint for success in the age of AI.

Contents: